BMW Group: global customer profile

The EU introduced the new General Data Protection Regulation (GDPR) in May 2018 and as a preparation towards this change BMW decided to create a unified customer portal, the Global Customer Data Management (GCDM), for its global audience across all its major brands. I enabled users to have the ability to clearly view and change their profile, communication preferences and their agreed policies. The users can change the settings of different BMW services in one page and from all devices.